Designing for Connection: How Products Tell Stories

Every product tells a story. From the materials chosen to the craftsmanship involved, the journey of a product and it’s development can connect people to places, processes, and purpose. At Common Object Studio, we believe that storytelling isn’t just an add-on—it’s the heart of meaningful design.

The Power of Storytelling in Design
When a product has a story, it becomes more than just an object. It becomes a conversation piece, a symbol, or even an heirloom. Here’s how storytelling transforms design:

  • Material Origins: Knowing that a table was crafted from reclaimed wood from a historic Baltimore building makes it more than a piece of furniture; it’s a piece of history.

  • Craftsmanship: Highlighting the skills and traditions of local artisans gives products a human touch that resonates with users.

  • Purposeful Design: Products designed with sustainability or community impact in mind foster a sense of connection and responsibility.


Case Study: The Tsura Chair
Our Tsura Chair began as an exploration of planes and shadows. But its real story lies in its materials—it’s a collaboration between nature and craft.

fallen lumber from a Baltimore park—and the skilled hands of local craftspeople who brought it to life. This chair isn’t just a design

How to Incorporate Storytelling in Your Work

  1. Start with Materials: Understand the history and potential of your resources.

  2. Collaborate with People: Engage with the craftspeople and communities involved in production.

  3. Document the Process: Share the journey of design through photos, videos, and written narratives.


At Common Object Studio in Michigan & Baltimore, we’re not just designing for function—we’re designing for connection. Every product has a story, and we’re here to tell it. What story will your next design share?

Discover the stories behind our designs and explore our collections at Common Object Studio.

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The Future of Design: How Sustainable and Regenerative Practices Are Shaping Urban Landscapes

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The Art of Materials: Designing with What We Have